What is Home Staging?

Home Staging is the art of preparing a home for sale to enhance a property while appealing to the highest number of potential buyers.  A professionally staged home will sell quicker and at a higher price then without staging. It will emphasize the space, functionality and features of a home so that ultimately it inspires home buyers to envision the home as theirs. Staging helps keep the eye moving around the home, and draws attention to its best architectural features all while distracting prospective buyers from any imperfections a home may have. Remember - first impressions are everything! In a highly competitive real estate market, staging can be a tool that gives your home that competitive edge!

Home Staging

From Visually.

 

How does Home Staging Make Money for the Seller?

The price of your home will be determined by you and your realtor based on the market and other factors.  Real Estate professionals know that home buying is an emotional decision. Buyers want to enter a home and feel that "WOW" factor.  They want to feel an emotional bond and fall in love with your home.  When potential home buyers are completely subjective, they are more likely to buy. This perceived value may also be a critical factor to the value of your home.  Home staging can help to increase a home's perceived value which may bring in multiple offers on your home.

As tempting as it is to sell "as is," statistics show that staged homes sell faster and for more money then non-staged homes in the marketplace. 

Consider this scenario:

Your home is for sale for $600,000 and it has been sitting on the market for some time. In an effort to sell faster, you decide to reduce the price of your home by 5% ($30,000). If you spent just 1% ($6,000) on staging to make your home more appealing and didn’t drop the price, you are $24,000 ahead of where you would have been should you have dropped the price. Not staging your home is like leaving money on the table.

 

Why SpenD Money on Home Staging?

In today's market, the majority of home buyers start their home research online.  Therefore, the power of professional images have never been more important.

  • Staging will make your home look its best to distinguish it from the competition.

  • Staging will make you more money. It's an investment, not an expense.

  • Staging appeals to a wide audience and often involves decluttering and depersonalization your home.

  • Staging will make your home stand out in online searches, increasing the chances of attracting potential home buyers from the start.

  • Staging will save you time as it will save you the inconvenience of having your home on the market longer than if staged.

  • Staging will help you make a first good impression. If you do not stage properly, you may risk losing time or making a bad first impression.

Staging will give you an edge over your competition, and the cost of staging is minimal when compared to the return it will bring.  Remember - its always less than any price reductions!!

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